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The e-MASS server components have been designed to run in a Windows NT 2003 Server environment. A mass e-mail marketing system comprises of:
- Mail server - for incoming e-mails
- DNS server - to handle all your domain name registration
- Web server - for all your web-sites
- E-mail broadcast server - to send e-mails
- Control server - controls the configurations of all servers
- Database server - to manage e-mail lists and unsubscribes
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e-MASS requires multiple servers to run effectively. Each server is initially set-up and configured for optimal performance. Once the components are installed the e-MASS system can be effectively managed from one central Control machine.
All the e-MASS components and applications are written using Microsoft dot NET technology. |
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Currently we use Microsoft's SQL Server 2000, for database architecture and design.
- A relational database, optimizing storage space and referential integrity.
- The main storage area for all the e-mail addresses.
- All critical information within this database is encrypted.
- It keeps track of current e-mail addresses and unsubscribes.
- It's able to be clustered and is easily expandable to meet its clients' growing needs.
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| The e-MASS Database Automation application is installed on this machine. |
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The Control server manages all the other servers in the e-MASS system.
- Configurations database (Microsoft Access database)
- Current e-mail mailing lists
- Mailing campaigns
- Mailing reports
- DNS configurations
- Broadcaster configurations
- Control web-site for remote administration
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| The e-MASS Control System application is installed on this machine along with the e-MASS Remote control application. This machine also houses the control web-site, that allows some functionality to be performed remotely using a web browser. |
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Each broadcaster is a basic Server 2003 install with only the minimum services installed for the e-MASS program to run.
- Delivers the e-mails.
- Manages its own immediate bounces.
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| The e-MASS Mailer application is installed on these machines along with the e-MASS Remote control application. These machines deliver the e-mails. The more broadcasters you have the more e-mails that can be delivered in a single day. |
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The web servers use IIS (Internet Information Services) a built in component of Windows 2003 Server.
- Houses all the Images.
- Web-sites for each domain.
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All the images used in an e-mail are drawn from these machines. Also when someone clicks an e-mail to follow through they will usually be directed to a second web page, this web page will be installed on one of your web servers.
The web server machines also house the unsubscribe lists. When a person clicks an unsubscribe link, this directs the customer to the web-site and the users pin number is automatically written to a text file, ready to be removed from the database. |
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This is a third party application.
- Manages all late bounces.
- Manages e-mail accounts for all domains.
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| The e-MASS Remote control application is installed on these machines. Some ISPs will accept any e-mail sent, then will determine whether to deliver the e-mail or reject it. All rejected e-mails like this will be handled by the Mail Server. Depending upon how many broadcasters you are using will determine how many Mail servers will be required. |
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This is a component of Windows 2003 operating system.
- Domain zone files.
- Domain MX records.
- IP reverse DNS records.
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| The e-MASS Remote control application is installed on these machines. The DNS server tells computers how and where to find your mail server(s) and web-site(s). Also, most ISPs require a valid reverse DNS record for each broadcaster for e-mail delivery. A minimum of 2 DNS servers is required. |
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